Field Notes
This is where you’ll find the interesting stuff. A snapshot from the field. Real behaviours, contradictions and tensions that don’t appear on a dashboard. The things we’ve found when we get up close.
Articles:
Why are buyer personas so boring?
Do we really need buyer personas?
I know, I know, I know my job is market research and my whole role is to help clients to better
Is AI going to replace Market Research?
We don’t need market research any more (apparently).
We have AI to solve all our research questions now
On Salads, Blankets and/or Alarm Calls
My niece has a favourite phrase “no good story ever started with someone eating a salad.”
This is normally followed by some amazing anecdote and or dramatic
Why I’m obsessed with online communities
Anyone who knows me, knows I have a “slight” tendency to get giddy or overexcited about things!
I have become obsessed with online research communities.
Case Studies:
Watch It
Last year there was a project that had us baffled
It was for a high-end jewellery store that was spending a small fortune on point of sale
How To Permanently Ditch Discounting
Our client, a household brand, was struggling in a declining market.
Sales were down, brand value was declined, they faced two major issues
Retailers featuring the brand
How go we care?
Our client, a forward-thinking care provider, recognised that the Care sector needed to look for fresh solutions to increasing care needs
What’s For Lunch (Or Dinner If You’re A Northerner)?
What we eat for lunch is changing
Working from home and shifting daily routines mean what we eat is changing
