Challenge
What we eat for lunch is changing
Working from home and shifting daily routines mean what we eat is changing
Our client wanted to know what was happening, what is for lunch and how to tackle the problem head-on
We were soup-er excited (sorry) to get to the bottom of the problem and put them firmly In the Know
Research Approach
Our first step was an online group exercise
Participants were tasked with preparing lunchtime video diaries recording what they were eating how it was prepared, and where it came from cupboard, fridge, shop or takeaway
Next, we went in-store and talked 1:1 with customers about how they shop for lunch, what they buy and why and found out the in store influences on lunch time choices
Our last step was a mapping exercise where we overlaid the lunchtime products against the needs they fulfilled
This helped us to identify gaps and opportunities
Result
Using this data, our clients:
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