"What We Do"
Prescriptive formulas are overrated we believe in getting closer to people, asking better questions, looking behind their screens and making sense of what you find. Our work fits into three areas:
What We Do
EXPLORE
We get close to people’s lives, see what’s really going on, what they do, how they do it, and notice the things others miss. What do they think of your brand? And your competitors? Who can we learn from? We uncover the attitudes, behaviours, motivations and unmet needs that data alone can’t reveal. Exploring the human truths that fuel smarter decisions.
Depth Interviews
Ethnography
NEEDS
Concept Testing
Pack & Design
Pricing
“Will this concept work? Is our pack design doing its job? What’s the right price point?
EVALUATE
Put your thinking to the test. Optimise concepts, product ideas, campaigns, collateral, packaging and propositions. Launch with confidence. We combine qualitative depth with sound quantitative work to make sense of what’s working and what isn’t.
Innovation
Comms and Collateral Testing
product performance
Concept Testing
Pack & Design
Pricing
“Who are our consumers really? What do they actually care about?”
EXAMINE
Measure what matters. We track brand health, audit touchpoints, and interrogate performance so you can refine, optimise and stay ahead. Not vanity metrics. The stuff that actually tells you where to focus next.
Brand Tracking
Positioning
Experience Audit
Strategy
Communications
Purpose
Maxx Diff
Segment sizing
Price Elasticity
“How is our brand performing? Where should we focus next?”
How we work
Our toolkit includes depth interviews, focus groups, ethnography, online communities, and in person. We’ll always tell you which one you actually need.
We conduct research wherever it’s needed online, in-store, in-home, by phone, on text and in person. We’ve delivered projects across the US, Australia, Asia, and most of Europe.
Not sure which you need? Let’s work it out together.
“I LOVE HOW LIZ TAKES OUR OWN PASSION ON BOARD NO MATTER WHAT THE SUBJECT MATTER, AND ALWAYS DELIVERS HER FINDINGS WITH ENGAGING ENTHUSIASM.”
HEAD OF MARKETING HOMEWARES BRAND
