Challenge
Our client, a household brand, was struggling in a declining market
Sales were down, and they faced:
They were at a crossroads and desperately needed to put value back into their brand
We were happy to get to the bottom of the problem and put them IN the Know
Research Approach
Our first step was exploratory, in-depth and in detail research in-store and in customers’ homes to understand:
We uncovered the value that was hidden behind the price points
With the basics covered, we used these findings to create a detailed segmentation study of their category
Armed with data, we prioritised our target consumers and rebuilt the brand around their needs, wants, and expectations.
Result
Our client’s brand relaunched with a clearer, more valuable proposition
They saw a 54% growth in 12 month period
Thanks to a new proposition and vision, value was restored.
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Understand how your audience feels that reach your audience at the right time, in the right way
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Identify and prioritise the most creative and compelling communication messages
Measure, monitor and predict success through brand health tracking and idea testing
Create and refine propositions that provide solid foundations at the heart of your brand plans
Evaluate and elevate the design appeal of your products, packaging, and services
We love a pricing study and an optimised price point recommendation. We also love to find out which features and benefits contribute most to your brands’ value
Generate ideas, test and refine concepts and explore how well they fit into the lives of your audience
Understand the current position of your brand and in the marketplace through the eyes of your target audience. Find an ownable space that solves your audience problems
Answer the questions at the core of your brand
What does your brand stand for?
What is the brand mission?
What does your business do – or commit to never do?
What values does your brand uphold
Insight and information improve planning confidence, whether that’s confidence to take a new direction, capitalise on opportunities or fix your brand problems, we can help you develop your brand strategy
Audit your brand’s touchpoints and understand how your audience feels and interacts at these touchpoints. Unlocking ideas to build brand plans that reach your audiences at the right time in the right way
We can help you to choose who to target and to better understand their needs
Our segmentation studies can help you to pinpoint, prioritise and get to know your
audiences
A behind the scenes look into the daily lives of your audiences
Observe and understand them in their natural environment, see how they behave and interact with your products and services
Uncover and understand your audiences’ real needs, emotions and desires. How well are you currently meeting them, is anyone meeting them better?
Explore interactions throughout the buyer journey, identifying irritants and delights. Finding opportunities to connect along these touchpoints
